How Comscore Defied Logic

Yesterday evening I reported on Comscore’s data reporting a massive increase in Facebook’s user base. I commented on one aspect of the data that was interesting. According to the statistics, over 50% of Facebook users were 35 and up. Really? That hardly makes sense, but I seemed to gloss right over it. Then today, Alec Saunders asked the same question. Why is this data so skewed? Even data released by Facebook a matter of months ago showed this demographic accounts for around 750,000 users.