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Omni-channel marketing has become somewhat of a buzzword in the social media and marketing industries of late. Simply put, it means that your business markets across as many channels as it can to reach the target audience. From websites and email, to social media and print, every channel presents an opportunity to market. An infographic from Neustar outlines current opinions on the benefits of omni-channel marketing.
Among the companies surveyed, many realize the importance of omni-channel marketing.