How Chipotle Survived Its Food Safety Crisis
CMO Chris Brandt on his mission 'to reclaim our place in culture'
Editor: Viviana Muniz

PALM SPRINGS, Calif.—In the early 1990s, Chipotle founder Steve Ells had a dream of owning a high-end restaurant. While gathering the funds for his venture, Ells opened the first location of what would become the fast-casual burrito chain.