How Chipotle Survived Its Food Safety Crisis

CMO Chris Brandt on his mission 'to reclaim our place in culture'

Editor: Viviana Muniz

PALM SPRINGS, Calif.—In the early 1990s, Chipotle founder Steve Ells had a dream of owning a high-end restaurant. While gathering the funds for his venture, Ells opened the first location of what would become the fast-casual burrito chain.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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