While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform.
Radio once held drivers hostage as the only form of in-car entertainment, said Scott Symonds, managing director of AKQA Media, adding it was ideal for the frequency and localization of messaging. “[It] was a great advertising opportunity that’s sort of fallen out as terrestrial radio has shrunk a little bit,” he said.
Cars
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