How Marketers Are Turning Your Car Into a Branded Experience

Using voice and the IoT to reach consumers

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While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform.

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.