How Brands Are Making the Best of Star Wars Day in Quarantine

The Rise of Skywalker is streaming on Disney+, allowing for a full franchise marathon

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Star Wars Day—or, as fans say, “May the Fourth be with you”seems to be passing quietly this year. While there were a few big announcements, including the early release of Star Wars: The Rise of Skywalker on Disney+ today, fewer brands seem to be jumping on the intergalactic bandwagon than in previous years.

Disney unveiled more Star Wars content than the final episode of the Skywalker Saga, dropping the finale of the animated series The Clone Wars as well as the first episode in a documentary series about the making of the hugely popular spinoff series The Mandalorian, which was released on Disney+ in November.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in