How Brands Are Handling In-Game Violence in Esports

It's a complicated calculus with lots of factors

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At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a bomb and win the round. The push strategy works. Evil Geniuses, a leading esports organization, secures a crucial map en route to the 2018 CWL Championship.

When the tournament MVP, Adam “Assault” Garcia, stands up from his monitor, the branding and sponsors surround him.

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