How Brands Are Handling In-Game Violence in Esports

It's a complicated calculus with lots of factors

Call of Duty is a red-blood game, which can scare brands away due to its realism. Activision

At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a bomb and win the round. The push strategy works. Evil Geniuses, a leading esports organization, secures a crucial map en route to the 2018 CWL Championship.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.