How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads

MikMak and Bustle are driving the campaigns

For years, social platforms have been dogged with reports that posts don’t lead to sales, leaving some retailers to question if big investments in social deliver those much desired conversions. But as consumers continue to spend more time with only a handful of social platforms, marketers still see an opportunity to squeeze money out their efforts.

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