Blockchain

How Blockchain Can Help Brands Identify Power Users and Maximize Social Engagement

Opinion: Now is the time to learn more about the technology

It’s important to forget every blockchain preconception you havematejmo/iStock
Headshot of Herman DeBoard
By Herman DeBoard

May 23, 2018

Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency.

Headshot of Herman DeBoard

Herman DeBoard

Recommended articles
Related Articles

Blockchain

Shopify Joins Facebook-Backed Libra Association Cryptocurrency Collective

By David Cohen

Performance Marketing

How Blockchain Will Disrupt the Future of Social Media Influencers

By Segun Onibalusi

Performance Marketing

Blockchain Is Magic for Influencer Marketing, But in a Bad Way

By Jody Hart

Performance Marketing

Facebook Is Relaxing Its Policies on Ads for Blockchain Technology and Cryptocurrency

By David Cohen

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad