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Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency.
To determine whether or not blockchain is something that can positively impact your marketing efforts, it’s important to first understand what exactly blockchain is and which aspects of a marketing campaign can best benefit from the technology.
For those who leverage incentivized referral marketing, where a digital reward is offered in exchange for social shares, blockchain can provide a more accurate, detailed understanding of where posts originate from and the extent of their reach.