Herman DeBoard

GIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend

Opinion: Incorporating GIFs as rewards in campaigns is a natural next step.

How Blockchain Can Help Brands Identify Power Users and Maximize Social Engagement

Opinion: Now is the time to learn more about the technology.

Bringing the Social Back to Social Media and Referral Marketing

Opinion: Recommendations from family and friends are more genuine than sponsored posts.

We All Like Rewards, But Do They Work in Marketing?

Opinion: Brands can boost visibility without breaking their advertising budgets.