GIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend

Opinion: Incorporating GIFs as rewards in campaigns is a natural next step

GIF stickers can help brands turn on the engagement faucet Eloku/iStock

One of the largest and fastest-growing tools in social media marketing today is the use of GIFs. Recently, 69 percent of consumers reported that they frequently use GIFs in personal communications.