Social Pro Daily

We All Like Rewards, But Do They Work in Marketing?

Opinion: Brands can boost visibility without breaking their advertising budgets

Rewards-based marketing is still an emerging tactic for many brands RichVintage/iStock

By Herman DeBoard

February 8, 2018

Rewards are a time-tested, effective way to motivate people: Think about the child who will clean dishes, vacuum the house and tidy their room just for a few allowance dollars.

Herman DeBoard
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