How Amazon Go Will Drive Brands to Develop New Ways to Target Customers

Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry experts have found multiple ways Amazon Go could inspire how brands connect and market to a consumer, arguing brands need to think beyond Amazon Go’s cashier-less experience and instead focus on geo-fencing, location-based marketing and working together with the brands on the shelves to effectively compete.