How AI Is Making Advertising More Efficient and Consumer-Focused

Conversational insight is the most effective tool brands have ever had

AI is revamping the way advertising is done so that it's better targeted. Getty Images

Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for cheap digital real estate.

@federallamm Ben Lamm is co-founder and chairman of Hypergiant.