How a Mexican Beer Brand Gamed Facebook’s Algorithm for a Good Cause

Estrella Jalisco helped remove derogatory words when searching ‘Mexicans are’

A group of Mexican-American artists created and shared content to support the campaign. Estrella Jalisco

Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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