Hold the Dad Jokes—Media Organizations Are Pursuing Parents

It's another way publishers are getting into niche content

Parenting looks different these days than it used to (at least for some and at least in a certain tax bracket).

There are parents vetting babysitters based on their ability to give their children a leg up in school. Others are hiring personal coaches in middle school to build up their kids’ college applications.

“This is the craziness of the push and the competitiveness and idea that all we want is our children to be successful, successful, successful,” said Dafna Lemish, associate dean for programs and distinguished professor of journalism and media studies at Rutgers University.

Parents want what’s best for their kids, and that’s nothing new, but the internet has provided their anxieties and insomnia bottomless rabbit holes to fall into chock full of “advice” on how best to parent.



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