Here’s What Instagram Creators in Canada Think About Hidden Like Counts

Media platform #paid surveys its users on the changes

Magnifying glass over a phone screen showing instagram likes on a Canada flag background
Users have had mixed reactions to the change, which was meant to relieve pressure on creators. Illustration: Trent Joaquin

There has been much debate about the effect of Instagram’s test of hidden like counts on influencers, so creator media platform #paid decided to dig a little deeper in Canada, where the platform’s experiment began. David Cohen is editor of Adweek's Social Pro Daily.