Here Are the Finalists for the Fifth Annual Shorty Social Good Awards

The Fifth Annual Shorty Social Good Awards will be presented in a virtual ceremony Thursday, Nov. 19 at 5 p.m. ET, and the finalists were revealed Wednesday. The five most popular categories that brands built campaigns around, according to the Shorty Awards, were: Environment and Sustainability (second consecutive year as the top category)Public Health (new to the top five, likely driven by the pandemic)LTBTQ+ (also new to the top five)Nonprofit (second year in the top five)Video Series (new to the top five) Five new categories were added this year: Healthcare and Pharma and Fitness and Wellness under Industry; TikTok under platform; and Community or Employee Engagement and Podcast under Content & Strategy. The Shorty Awards said the Community or Employee Engagement and Healthcare and Pharma categories stood out in terms of traction among the new categories. Shorty Awards co-founder and Muck Rack CEO Gregory Galant said in a statement, "It's more important than ever to keep important conversations going about the social good brands can create. The Shorty Social Good Awards offer an opportunity to take a look at the meaningful work brands have produced in this unprecedented past year, and they provide insight as to how they have used their platforms to highlight issues and causes. Despite being physically distanced right now, this show will succeed in bringing many leading industry minds together." The finalists for the Fifth Annual Shorty Social Good Awards are: Best Global Campaign #AloneTogetherA Piece of MeFight Forever Chemicals CampaignKeep Learning and Stay Safe Under Covid-19 Through K-PopWe Are the CountervirusWorld No Tobacco Day Best Integrated Campaign Disney The Lion King Protect the PrideEducation City Speaker Series: Race and Identity in the 21st CenturyKOALAS OF NYCLift Every Voice: Black History MonthMake-a-Wish Wishes Need Stars Like YouSmile With Lay’s Best Mobile Campaign AdTheorent and The Ad Council’s “Goodwill Bring Good Home Mobile Advertising Campaign”Hunger: Not ImpossibleLift Every Voice: Black History MonthStella Rosa Wines VIP App Best Multiplatform Campaign #AloneTogetherCamp Hello BelloCovid-19 Solidarity Response Fund for WHO, powered by UN FoundationDiDi HeroMusic MomentsUnivision's Cuenta Conmigo Best on a Shoestring Campaign Big Facts, Small Acts: Cover Our CommunityClimate CardinalsCovid-19 Solidarity Response Fund for WHO, powered by UN FoundationJoke a Day for MDASaving the California Flower FarmersStaying in with philosophy Best Pro Bono Campaign Global Pride CrossingMake-a-Wish Wishes Need Stars Like YouMen Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)Profiles in Resilience Poster SeriesTackle Can WaitThe Ash Globe Best Social Movement Campaign #VenmoItForwardAlzheimer’s Association United CampaignHome Is Here: The Voices of Undocumented People at the Supreme CourtLift Every Voice: Black History MonthThe Pledge for Paternity LeaveVerizon - PayItForwardLIVEWE ARE THE DREAM: ROAD TO YOUR DREAMS Best in Accessibility Climate CardinalsDetermina-Shaun: Engineering HopeFostering Inclusive Experiences for Those With Speech Disorders Through MY BEAUTIFUL STUTTERHave DreamsSpecial Olympics and WWE Launch School of Strength Fitness Campaign Best in Animal and Wildlife A Wild Life - Our Better World's Wildlife SeriesCrunchyroll - Anime Heroes for Aussie WildlifeDisney The Lion King Protect the PrideInspiring Pet Parents and Animals Lovers Through a Global PandemicKitten Bowl VIIKOALAS OF NYCSubaru Celebrates Pets by Establishing National Make a Dog’s Day Best in Arts and Culture Rumors of War Best in Civic Engagement As Restaurants Closed Due to Covid-19, Restaurant Workers Fought for AidConsumer Reports #PutPeopleFirst Pandemic CampaignExecutive Command by iCivics.org and Filament GamesNurses on the Covid-19 Frontlines Took to Social Media and Demanded ProtectionOur PowerThe System: Who Rigged It, and How We Fix It with Robert ReichUnivision's Cuenta Conmigo Best Work for Developing Nations Be an Honorable Warrior: A campaign to end domestic violence in CambodiaCovid-19 Response from World Bank GroupExpert Answers from the World Bank GroupGIVING TUESDAY FILTERLet It ShineThe Other Bar Best in Diversity and Inclusion "A Show of Hands"AMC Networks Black History Month PSA CampaignBackpacks for a Bright Future: Effectv Helps Kids in NeedDragged: Queen UniqueGoogle for Startups: Amplifying the voices of underrepresented foundersGoogle Pixel Creator LabsLift Every Voice: Black History MonthThe Greatness of Girls Best in Education #MBAchicTakeover SeriesBackpacks for a Bright Future: Effectv Helps Kids in NeedKeep Learning and Stay Safe Under Covid-19 Through K-PopLessons of Auschwitz: VR tribute by school studentsLimitless LilaTeaching Is PowerfulVodacom eSchool – connecting learners for a better future in a time of Covid-19 Best in Emergency Relief Bacardi Limited Covid Relief for the Community and IndustryCovid-19 Solidarity Response Fund for WHO, powered by UN FoundationFullscreen Small Biz PlaybookOne World: Together at HomeThe World’s Tallest Donation BoxYour Family. Your Home. Our Healthcare Heroes. Protecting Them All. Best in Environment and Sustainability Fight Forever Chemicals CampaignReducing Food Waste: Upcycling Avocado PitsRethinking Single-Use Plastic Production; Why Boxed Water Is BetterThe Ash GlobeThe revenge of the junk | Anti-littering project by CleanMyMac XTowards a Plastic Free Bahamas Best in Gender Equality #AcceptanceMattersCombating Hate by Celebrating the Visibility of the Transgender and Non-Binary CommunityFundamental: Gender Justice. No Exceptions.Make Some Noise: #WomensHistoryMonthMen Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)The MomentThe Pledge for Paternity Leave Best in Human Rights 'I Was a F*cking Murderer for the State'Living in the UnknownProyecto Ser Humano (The Humanity Project) - CNN en EspañolTalking About RaceThe Cave Best Work for Immigration and Refugees Everyone Counts CampaignFortify Rights/Doha Debates Rohingya Instagram FellowsIn the Know Next Gen: Sara MoraRefugee Mali Digius' hidden diamonds turn into the American Dream Best in LGBTQ+ Global Pride CrossingGoogle Pixel x PrideHuman By Orientation Pride SitePeople Have PeriodsTrans LifelineWhat's Love? Best in Medical Research Big Virtual Climb: Leukemia & Lymphoma Society + CollabGlobal Goal: Unite for Our FutureTogether, Tougher Than Cancer Best in Mental Health Comedy Central's #AloneTogether: Mental Health Awareness MonthI May Destroy YouMTV Teen Code on Mental HealthOne Call A DaySeize the Awkward: “Whatever Gets You Talking”The Secret Life of Lele Pons Best Work for Hunger and Poverty Relief Audible + NewarkImperfect Foods' Reduced Cost Box ProgramInvisible People: Changing the Story of HomelessnessNo Kid Hungry Live with Busy PhilippsOpsRoofUp - a community response to hunger during COVID-19The World’s Tallest Donation Box Best in Public Health "Meth. We're on it." The anti-drug campaign that worked.Big Facts, Small Acts: Cover Our CommunityCover smart. Do your part. Slow the spread.DiDi HeroWe Are the CountervirusYour Family. Your Home. Our Healthcare Heroes. Protecting Them All. Best in Racial Equality AMC Networks Black History Month PSA CampaignBrainwashed By ToonsIncompetent Cop Body-Slams Innocent Black ManLift Every Voice: Black History MonthUnivision’s Se Habla USA – Confronting Racism in the Latino CommunityWhile We Breathe Trailer Best in Social Justice #BlackLivesMatterBear Witness: Take ActionBrainwashed By ToonsLift Every Voice: Black History MonthProtest + Vote = ChangeTalk Boring to MeVegas' Parking Lot Solution to Covid Homelessness Crisis Best in Veteran and Service Support AMERICAN LEGION POST 483 Community Service Skills Initiative Program Best in Youth and Family Keep Learning and Stay Safe Under COVID-19 Through K-PopLessons of Auschwitz: VR tribute by school studentsLunch Doodles With Mo Willems!The Pledge for Paternity LeaveWhat's Love?You Can't Imagine the Reward Best in Auto Helping Healthcare Heroes – Mazda’s Essential Car Care ProgramSubaru Brings the Love Promise to Life with 2019 Share the Love EventSubaru Celebrates Pets by Establishing National Make a Dog’s DaySubaru Drives Awareness to Keep Our National Parks Clean Best in Business to Business Backpacks for a Bright Future: Effectv Helps Kids in NeedDetermina-Shaun: Engineering HopeHelping Health Care Professionals Through the PandemicIBM + Yara: Building a Digital Farming Platform Best Consumer Brand Screw New - Restoring trust and desire for refurbished electronicsThe Pledge for Paternity LeaveThe Virtual National Forest Best Cultural Institution Museum’s Closure Due to Covid-19 Opens New Opportunity to Teach Holocaust HistoryTalking About Race Best in Energy BMW IconicSounds ElectricDisrupting the utility industry by differentiating and growing a VC brand through social mediaEnergy-Efficient Home Upgrades: Saving Money and Energy with DTE Energy Best in Entertainment #STARZAtHomeAMC Networks’ We’re With You PSA CampaignDisney The Lion King Protect the PrideFight Forever Chemicals CampaignKitten Bowl VII Best in Fashion, Beauty and Luxury Big Yellow Best in Financial Services #AcceptanceMattersActs of Caring: Mobilizing CIT employees, customers and others to give backBank of America, World Economic Forum (Davos)Color and Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gapDBS Sparks Season 2: Everyday Heroes for a Better WorldPathway to Financial Success in SchoolsPowering Giving: Leveraging PayPal’s Platform to Address a Global Crisis Best in Fitness and Wellness Paramount's Sonic The Hedgehog x UNICEF Kid PowerPlanet Fitness United We MoveVirtual Solstice in Times Square Best in Food and Beverage “Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North AmericaBacardi Limited COVID Relief for the Community & IndustryBurritos for Healthcare HeroesKvarøy Arctic Leads in Seafood Sustainability Standards While Supporting Hunger Relief Across the USPepsiCo Recruits Professional Athletes & Fans to #GiveMealsGiveHope To Kids During PandemicThe Virtual National Forest Best in Government and Politics #Eko4Women: International Women’s Day commemoration by the government of Lagos State, Nigeria.Cover smart. Do your part. Slow the spread.NYC Care: UNLOCK Access to Health CareThe World’s Tallest Donation BoxVote.net - Make a Difference. Vote.Winning Historic Non-Discrimination Protections Across Virginia Best in Healthcare and Pharma “With Love, Me” presented by Your Cancer Game PlanAn Ordinary Guy Who Did an Extraordinary ThingExtending STAGR's Unsurpassed Service Model With a Robust Digital EcosystemSpot on Nightly: A one-night-only talk show all about periods, birth control and tracking your cycleSurvivors Have HeartThe Feel Whole Challenge Best in Hospitality and Travel American Airlines and Stand Up to Cancer - Life's JourneysJetBlue Healthcare HeroesMarriott International offers Rooms for Responders during CovidRachel Harrison Communications Debuts Initiative that Helps Hotels Outlast the Pandemic: Buy Now, St Best in Live Events "Together at Home" Instagram Concert SeriesCNN HeroesDear Class of 2020Women Warriors: The Voices of Change Premiere at Lincoln Center Best in News and Media AARP: Helping the 50+ Community Navigate Covid-19Important, Not Important newsletterLessons of Auschwitz: VR tribute by school studentsredfishStart HereThe Endless Letter on Instagram Stories Best Nonprofit Organization "Together at Home" Instagram Concert SeriesGlobal Goal: Unite for Our FutureInvisible People: Changing the Story of HomelessnessNo Kid Hungry Live with Busy PhilippsOne World: Together at HomeThe Ash Globe Best in Retail and Ecommerce Banana Republic International Women’s DayGrove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry ForwardPantry Shop by PepsiCoPura Vida Bracelets for Shorty Social Good AwardThe Banana Republic True Hues Collection Best in Sports #TheRealHeroes ProjectKick Covid FIFA 2020Tackle Can WaitTaking RefugeWWEWWE's first-ever no makeup photo shoot Best in STEM Ask a Scientist: Making Science Accessible During the PandemicEveryone Needs Science. Science Needs Everyone.Fast Forward GirlsGirls Get STEM, a partnership by Girl Scouts of the USA and Discovery EducationShaping the Future of STEMSTEM SuperheroesTech for America Best in Technology #BuyBlack CampaignAccelaDetermina-Shaun: Engineering HopeEllen’s Fearless with Ashley Graham, Presented by Total WirelessThe 2020 Call for Code Global ChallengeVodacom eSchool – connecting learners for a better future in a time of Covid-19 Best in Television One World: Together at Home Best Use of Facebook #stage13supports Asian-Owned Restaurants During the PandemicAARP: Helping the 50+ Community Navigate Covid-19City of Hope and the Faces of Diabetes Innovation: Journey to a CureIn the KnowMACI 'Our Next Move' CampaignOUTLOUD: Raising VoicesTHE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN Best Use of Instagram "Together at Home" Instagram Concert SeriesChipotle’s Philanthropic Virtual Prom After PartyGirls RoomGratitunesHey There, HumanThe Endless Letter on Instagram Stories Best Use of TikTok Busting Myths and Casting Spells to tackle Covid-19T-Mobile #TossYourCap TikTok ChallengeThis is QuittingWaste-Ed Best Use of Twitter Celebrating generations of Black entrepreneurs during Black History MonthCultivate the Future of FarmingMusic MomentsThe Ad Council and Twitter ArtHouse: #StayHome #AloneTogetherVH1's RuPaul’s Drag Race S12 RuVeal Best Use of YouTube I'm Gay - Eugene Lee YangInvisible People: Changing the Story of HomelessnessOne World: Together at HomeStephen Sharer Shorty Award Nomination Best in Artificial Intelligence AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”Eos BioreactorIBM + Chemonics: Global Health and Intelligent Supply ChainsMediFind – Your Guide to Finding Better Care, Faster. Best Use of Call to Action #BuyBlack CampaignAmerican Airlines & Stand Up to Cancer - Life's JourneysComedy Central's Power the PollsJoke a Day for MDAOne World: Together at HomeSaving the California Flower FarmersThe 2020 Call for Code Global Challenge Best Community or Employee Engagement "Wise Friend” Lends a Helping Hand: AARP’s Social Response During the Start of the COVID-19 PandemicBaskin-Robbins Pint-Sized HeroesDBS Giving TreeKFC Feeding Our CommunitiesKOALAS OF NYCNickelodeon Community Efforts (NiCE)Plant a Tree Day with One Tree PlantedSubaru Celebrates Pets by Establishing National Make a Dog’s Day Best Contest or Promotion JetBlue Healthcare Heroes Best Data Visualization The World’s Tallest Donation Box Best Use of Games Celebrity Jackbox: Games and GivingGlobal Pride Crossing Best Use of a Hashtag #VisibleActsofKindnessKevin Bacon's #IStayHomeFor CampaignShowing the World That #CovidCantStopGOOD Best Use of Humor ScrubhubWe Save Balls Best Use of Images ATLANTA’S MISSING AND MURDERED: PIECES OF ATLANTAKOALAS OF NYC Best Use of Music and Dance Brainwashed By ToonsKeep Learning and Stay Safe Under Covid-19 Through K-PopLiving Lyrics: An Experiential Art InstallationMusic MomentsSeize the Awkward: “Whatever Gets You Talking” Best Organic Promotion Donor Hero Moment of SilenceLifting Black Voices UK Best Use of a Podcast AARP's The Perfect Scam PodcastCoronavirus: Fact vs. Fiction (CNN)HBO Insecure “InsecuriTEA” PodcastImportant, Not Important podcastRed, Blue, and Brady: Racial Justice and Gun Violence Podcast SeriesTrue Stories of Good People Public Service Announcement “Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North AmericaAMC Networks’ We’re With You PSA CampaignContagion PSAJuneteenth / The Loud House PSAJuneteenth Instagram StoryTackle Can WaitTHE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN Best Real-Time Response Built By Girls exec shares about how we can support women from afarCOVID-19 Solidarity Response Fund for WHO, powered by UN FoundationHey There, HumanKOALAS OF NYCOgden's Own #SupportLocal CampaignOne World: Together at HomeThe World’s Tallest Donation Box Best Use of Storytelling Avatars IncFighting Covid on the FarmFortify Rights/Doha Debates Rohingya Instagram FellowsGoalcast best in storytellingLessons of Auschwitz: VR tribute by school studentsMusic MomentsThe Endless Letter on Instagram StoriesThe Unified Generation Best Use of User-Generated Content #TeamLA Social Impact CampaignCoping with Covid-19ER Nurse Films Losing Battle With Covid-19Showing the World That #CovidCantStopGOODThe Virtual National ForestWorld Bank Group – #YouthOnCovid19 Campaign Best Use of Video Lessons of Auschwitz: VR tribute by school studentsLinkedIn Changemakers launch video series, by Brands2LifeMTV Teen Code on Mental HealthMusic MomentsSpot on Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycleTackle Can Wait Best Business-to-Business Partnership Backpacks for a Bright Future: Effectv Helps Kids in NeedHunger: Not Impossible in partnership with Salesforce and PostmatesIBM + Chemonics: Global Health and Intelligent Supply ChainsYour Family. Your Home. Our Healthcare Heroes. Protecting Them All. Best Business-NGO Partnership “Drink Responsibly. #SexResponsibly” from Absolut, Pernod Ricard USA and RAINNDisney The Lion King Protect the PrideGroundTruth and No Kid Hungry partner to drive over 11k visits to meal distribution sites for COVID19HARMAN and 1,000 Dreams Fund Support Women in STEMTeens for JeansThe Other Bar Best Corporate-Community Partnership Empowering Seniors with DBS Digital BankingGratitudeNickelodeon Community Efforts (NiCE)POSB Jolly: Fostering Inclusiveness for Singapore's Migrant Worker CommunitySTEM Careers Coalition from Discovery EducationSubway elevates communities for Hunger Action Month Best Influencer and Celebrity Partnership #TheRealHeroes ProjectBack the Front Line | Mount Sinai StrongCelebrity Jackbox: Games and GivingChipotle’s Philanthropic Virtual Prom After PartyGratitunesHey There, HumanKevin Bacon's #IStayHomeFor CampaignT-Mobile #TossYourCap TikTok ChallengeYouTube Creators for Change on Girls’ Education with Michelle Obama Best Media Partnership AMC Networks’ We’re With You PSA CampaignFight Forever Chemicals CampaignHBO Insecure S4 Genius PartnershipMTV's 2020 Prom ChallengeTHE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGNThe Endless Letter on Instagram StoriesWelcome to Chechnya x them. interactive article Best Use of Animations Akima's Iñupiaq ShareholdersMindfullTeaching Is PowerfulWar: Kids' Drawings in VR animation Best Use of Augmented Reality Still Here Audio and AR Best Use of Comedy Comedy Central's Pollwrkr AppJoke a Day for MDAThe J.J. BotWe Save Balls Best Documentary Short A Piece of MeAfricatownKtown for All Helping Homeless People in Los Angeles’s KoreatownLessons of Auschwitz: VR tribute by school studentsredfishTending to the Wounds of Homelessness During the Coronavirus Pandemic Best Use of Live Streaming Video "Together at Home" Instagram Concert SeriesCelebrity Jackbox: Games & GivingI May Destroy YouMuseum’s Closure Due to Covid-19 Opens New Opportunity to Teach Holocaust HistoryTwitch Stream AidVerizon - PayItForwardLIVE Best Video Series "Together at Home" Instagram Concert SeriesGood PeopleGratitudeIn the Know: FuturistsJustin Bieber: SeasonsLinkedIn Changemakers launch video series, by Brands2LifeVH1's Black Girl Beauty Best in Virtual Reality Lessons of Auschwitz: VR tribute by school studentsStill HereWar: Kids' Drawings in VR animation

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Here Are the Finalists for the Fifth Annual Shorty Social Good Awards

A virtual ceremony will be held Nov. 19

David Cohen

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