Here Are the Finalists for the Fifth Annual Shorty Social Good Awards

A virtual ceremony will be held Nov. 19

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The Fifth Annual Shorty Social Good Awards will be presented in a virtual ceremony Thursday, Nov. 19 at 5 p.m. ET, and the finalists were revealed Wednesday.

The five most popular categories that brands built campaigns around, according to the Shorty Awards, were:

  • Environment and Sustainability (second consecutive year as the top category)
  • Public Health (new to the top five, likely driven by the pandemic)
  • LTBTQ+ (also new to the top five)
  • Nonprofit (second year in the top five)
  • Video Series (new to the top five)

Five new categories were added this year: Healthcare and Pharma and Fitness and Wellness under Industry; TikTok under platform; and Community or Employee Engagement and Podcast under Content & Strategy.




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