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The social network has begun testing its Creative Compass tool with select partners, with the aim of rolling it out to all partners sometime next year.
Creative Compass enables partners to measure the impact of ad creative by examining key elements including visual aspects, brand association and fit so that they can determine how likely people are to take action after seeing an ad.
Facebook also announced the creation of Facebook Marketing Consultants, which is geared toward individuals in the digital marketing community, rather than just companies.