Havas U.S. Chief Has Had It With Clients’ Egos and Politics Driving Brand Safety Complaints

One exec was unhappy about an ad on BillOReilly.com

Brand safety and politics are causing friction between agencies and brands. Getty Images

CANNES, France—Havas U.S. chairman and CEO Paul Marobella said at a Cannes panel here today that clients’ tough questions about brand safety are sometimes more about their egos than advertising.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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