Facebook Testing "Happening Now" Column That Could Reduce Home Page Bounces


Facebook is testing a new version of the home page that displays a column titled “Happening Now”  listing recent actions of friends in the right sidebar where the “Upcoming Events” section usually is. The short Happening Now entries such as status updates, Likes, new friendships, posted links, and comments can be clicked to pop up a window in-line that shows the original wall story and all its associated Likes and comments.

Happening Now could give users a snapshot of more than 10 stories about friends before they even scroll beneath the fold of the news feed, decreasing the bounce rate.

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