Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.
Media is a people business built on relationships. Whether it’s a night out at a concert, a conversation over drinks or the not-so-secret secret jeans parties and Apple picking, the relationship between buyer and seller starts and ends with face-to-face communication. Pressing the flesh wins deals in ways that spray-and-pray pitches don’t.