Performance Marketing

Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing

What quality content marketing strategies look like to search engines

the send button on an email
It’s time to reframe guest posting.Leland Bobbe/Getty Images
By Phil Frost

August 10, 2021

Online publishers probably get at least one of these emails a day: “Hi! I love your blog. I’m a freelance writer and I just want to get my work out there into the world. Can I share an article on your website? I’ll even pay you for the trouble!”

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole