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Gucci has gone full workplace nostalgia for its 2020 holiday campaign—in a year when very few people are likely to have an office Christmas party and might even be yearning for those taken-for-granted water cooler chats.
Whereas once you might have dreaded the hangover of a mid-week office party, chances are you’ll be looking back at those awkward festive moments with rose-tinted glasses this year.
Gucci has tapped into that longing with a “retro vibe” holiday spot set in the 1990s (though the style of the apparel does appear to nod to the 1970s, as some have noted on social media).