Group Nine Media Launches In-House Branded Content Studio

After acquiring Jash production studio last year

Brandshop is fueled on analytics, with insight into an audience with an average of 5 billion monthly views. Group Nine Media

Group Nine Media prides itself on making content built for social media—or “social content on steroids” as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded content studio, called Brandshop, the company hopes to extend that slice of juiced-up, viral content to advertisers.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.