Why Facebook Data Will Take Smart Speakers to Levels Beyond Amazon’s Echo

Opinion: Facebook is positioned to transform the voice assistant category with its wealth of social and interest-level data

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What if a smart speaker could recommend a gift to send your mom and remind you to call her on her birthday? What if it knew the concert tickets you were most interested in and which of your friends also wanted to go to the show?

If that strikes you as a product that Amazon, Google or Apple would most likely introduce first, you’d be wrong.

While that trio of tech behemoths is making strategic investments in voice artificial intelligence, the company poised to have the biggest impact hasn’t entered the game—at least, not officially.

Facebook hasn’t formally announced plans for a product that would compete with Amazon’s Echo line of products, Google’s Home speaker and Apple’s HomePod.



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