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It’s no secret that mobile devices have made us more disconnected from our immediate surroundings (even as we obsessively document them). But what has it done to family life? Or more to the point, to quality family time?
New ads from Goodby Silverstein & Partners (and Biscuit Filmworks director Clay Weiner) for the nonprofit Common Sense Media dramatize—hyperbolically, and with help from Will Ferrell—how smartphones have transformed a particularly cherished ritual, the family dinner, from a time to reconnect into yet another time to disconnect.