Googling Madison Avenue and Mobile Advertising: 2008 (UPDATED)
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Caroline McCarthy does a wonderful job detailing the overall trend at tonight’s New York Advertising Meetup at Googleplex East: “Old media’s not dead, it just has to be Google-ized.” Over the course of an hour, Google executives from radio, print, search and agency relations discussed (read: pitched) their online and offline products to the Madison Avenue audience.
Granted the event was hosted on their turf, Google did have a right to pitch their products and talk up why a YouTube campaign may return the greatest ROI of all online initiatives.