davidambrose
Googling Madison Avenue and Mobile Advertising: 2008 (UPDATED)
Performance Marketing
Caroline McCarthy does a wonderful job detailing the overall trend at tonight’s New York Advertising Meetup at Googleplex East: “Old media’s not dead, it just has to be Google-ized.” Over [...]
It's the Connection, Stupid
Performance Marketing
Last week, Gartner released a report titled “Three Potential Pitfalls of Corporate Social Networking” highlighting that social networking utilities and functionalities aren’t a mature enough technology to make it a [...]
Social Network Advertising on the Up-and-Up
Performance Marketing
Great news today coming out of eMarketer regarding SNS (Social Networking Services) and ad spend. According to the report, Social Network Marketing: Ad Spending and Usage, “social network ad spending [...]
Google and the Academy: Knol, Knowledge and Kingdom
Performance Marketing
Last night, Google announced a new service called “knol,” part Wikipedia and part Mahalo. According to Udi Manber on The Official Google Blog, a “knol” or “unit of knowledge” was [...]