Google Opens Up YouTube and Ad Platforms for Measurement Audit

Could be a big step in quelling advertisers’ concerns

Google and Facebook are increasingly stepping up their measurement efforts. Getty Images

On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.