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Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise

Media

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their [...]

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Twitter Hatches a Google Deal Amid Disappointing Earnings

Performance Marketing

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.

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Google Builds a Data Platform That’s the Last Piece of Its Ad Empire

Performance Marketing

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to [...]

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Facebook Brings New Partners Into Its Ad Network of the Future

Performance Marketing

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.

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Check Out Paper’s Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover

Performance Marketing

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well [...]

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Google Cracks Down on Marketers’ Access to Data

Performance Marketing

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

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