Michael Mendoza

Michael Mendoza is the founder and CEO of Lineup Systems, a global media sales solutions provider that helps media organizations worldwide grow ad revenue and improve business performance.

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Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise


Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their [...]