Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in