Performance Marketing

Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

Headshot of Garett Sloane
By Garett Sloane

October 3, 2014

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Headshot of Garett Sloane

Garett Sloane

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