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A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.
Researchers from Carnegie Mellon University said their study looking at online ads served through Google's DoubleClick ad network appeared to show discrimination and a lack of transparency.
In the study, the researchers simulated consumer profiles and set them loose online to visit employment websites and behave like job seekers would—500 of the user profiles were male, and 500 were female.
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