Facebook Brings New Partners Into Its Ad Network of the Future

Publicis, Mediaocean and Merkle join Atlas


Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.

Publicis and its tech arm, VivaKi, are now plugged into Facebook's Atlas ad network, which launched in the fall to compete with Google's DoubleClick and to help brands and agencies deliver ads across the Internet, desktop computers and mobile devices. Also, ad tech companies Mediaocean and Merkle are now tapped into the system.

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