Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories

The format is open-sourced and available to all publishers

Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today’s announcement of the launch of AMP Stories.

In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics.

AMP stories were also developed with load speed in mind, much like mobile sites that already incorporate the Google AMP framework, as well as Facebook’s Instant Articles.

Readers can sample AMP Stories via their mobile browsers here or by searching on their mobile devices for the publishers involved in the early development of the feature— CNN, Condé Nast, Hearst, Mashable, Meredith, Mic, Vox Media and The Washington Post.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in