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Google is working with third-party companies to make sure YouTube content is safe for brands while also deploying advanced machine learning to better identify content that might be deemed offensive to viewers and advertisers.
A Google spokesperson today told Adweek in a statement that the companies are accredited by the Media Rating Council to conduct ad verification audits but didn’t provide a full list of the third-party companies Google is working with.
“As part of our commitment to provide even more transparency and visibility to our advertising partners, we’ll be working with trusted vendors to provide third-party brand safety reporting on YouTube,” the spokesperson said.