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Digital assistants are learning to activate a lot of things. They’re used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas.
At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence platform by bringing a gigantic voice-activated gumball machine for attendees to interact with. The machine, stationed outside of the Las Vegas Convention Center, lets participants line up for a chance to ask Google a question in exchange for prizes such as smart speakers, Nest security cameras, OpenTable gift cards and Google gear.
The activation, which runs all week, invites users to enter a large coin given to them by a Google rep which then activates the machine.