Google ‘Buy’ Button May Boost E-commerce
Google’s “buy” button will pull more shoppers online, hopes the search giant’s chief business officer, Omid Kordestani. About 90 percent of purchases still happen offline, but this button can help reduce friction consumers feel on the Internet — perhaps especially on mobile devices, says Kordestani.
Re/code reports on Kordestani’s comments Wednesday at its Code Conference in Rancho Palos Verdes, Calif.
“There’s going to be a buy button. It’s going to be imminent,” Kordestani says onstage at the conference on Wednesday.
The button will be integrated into the paid shopping ads, he tells the audience.
- “With Google Buy set to only be available on mobile devices and the search giant recently changing its algorithm to favor mobile optimized sites,” Kevin Dallas from Worldpay eCommerce says of the April 21 Google algorithm change, “it’s clear Google believes that smartphones and tablets are the way forward for e-commerce.”
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