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Good Housekeeping is partnering with Amazon and Mall of America to put its products—tested and approved by the GH Institute—in front of shoppers.
A pop-up retail store, dubbed the GH Lab, will open in the Bloomington, Minn. mall from Oct. 3 to Dec. 30, just time for holiday shopping.
“We thought ‘go big or go home’ and work with the biggest mall,” said Jane Francisco, editor in chief of Good Housekeeping. “We are one of the largest female-facing media brands, and we really wanted our entire audience be able to interact with this.”
The 2,800-square-foot pop-up will be set up like a mock home, featuring dining and living room areas as well as a front door.
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