Gamers Bought Over $1 Million Pizza Hut Pies Through XBox App
In the span of four short months, XBox gamers have been getting quite hungry for Pizza Hut – the game console app was able to genera a quick $1 million in revenue, especially on weekends.
In an interview with Polygon, Pizza Hut’s Director of Relations, Doug Terfehr, said, “It’s been a source of unbelievable growth for us… Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one].”
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