Fullscreen's Research Finds Gen Z Enjoys Branded Content More than Millennials

Study shows teenagers prefer influencers

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In lieu of presenting at this year’s NewFronts, Fullscreen opted to provide its clients with multiple rounds of insights and research throughout the year.

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