From Marketing to Fashion, 'The Glitch' Has Become One of Today's Defining Design Trends

How digital errors became an aesthetic

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The visual crackle of a struggling video stream is a frustration to most, but clearly an inspiration to others.

Known as “the glitch,” the visual of a pixelated or off-register image has firmly become part of modern design culture, defining the newest chapter in the art world’s eternal fascination with distress, deconstruction and the eerie beauty of imperfection.

At a brief presentation on design trends at Advertising Week New York, stock art service Shutterstock illustrated how glitch designs have permeated almost every aspect of culture in 2017, from marketing campaigns and magazine covers to product design and fashion.

“There’s a controlled imperfection to it, and it’s a reminder of the technical elements of design.


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