5 Things You Should Do to Scale Social Care (An Inside Look at HP)

Lithium Technologies marketing director Francisca Fanucchi spoke with HP global director of social customer care Kriti Kapoor.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With more than 30 million customer interactions across phone, chat and social media, HP’s customer-support team strives to not only keep up, but find new ways to improve customer experience.

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