Design

A Fount of Knowledge About Fonts

Headshot of Patrick Fultz
By Patrick Fultz

Get ready, we’re going to get a little geeky here — about fonts. Specifically, OpenType fonts and how they add so much flexibility and readability to any project. What’s even better is that you don’t need the latest designer tools or applications to add interest and impact to your work.

Got Microsoft Word? Get set to make everything more professional and legible, while simultaneously adding that “Wow” factor. But first, a brief history of font types:

PostScript Type 1 Fonts

Introduced by Adobe in 1984, PostScript Type 1 fonts are encoded outline font specifications used for professional digital typesetting.

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Headshot of Patrick Fultz

Patrick Fultz

Patrick Fultz is the President/CCO of DM Creative Group, a creative marketing firm producing work across all media. He’s an art-side creative, marketing strategist, designer and lover of all things type. His credentials include a degree from Parsons School of Design with 15 years of teaching at his alma mater, over 40 industry creative awards, and he previously served as President of the John Caples International Awards. Always an innovator, Fultz was credited with creating the first 4-color variable data direct mail piece ever produced. He continues to look for innovative ways to tap the powerful synergy of direct mail, the web, digital and social media.

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