Patrick Fultz
Patrick Fultz is the President/CCO of DM Creative Group, a creative marketing firm producing work across all media. He’s an art-side creative, marketing strategist, designer and lover of all things type. His credentials include a degree from Parsons School of Design with 15 years of teaching at his alma mater, over 40 industry creative awards, and he previously served as President of the John Caples International Awards. Always an innovator, Fultz was credited with creating the first 4-color variable data direct mail piece ever produced. He continues to look for innovative ways to tap the powerful synergy of direct mail, the web, digital and social media.
5 Ideas for Creative Facebook Videos
Performance Marketing
Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on makeup, everyone seems to be seeking [...]
7 Email Design Must-Do’s for Today
Media
Every morning, I try to be at my desk by 8 a.m. The first thing I do is log in to my computer, pop open my email application and see how [...]
7 Email Design Must-Dos for Today
Performance Marketing
The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life easy for our recipients. [...]
Something Marvelous Is Coming: Variable Fonts
Performance Marketing
Thin. Bold. Condensed. Extended. The variety of fonts available today are seemingly limitless - unless you want to do something like have a fast-loading website. Then you’re better off using [...]
Personalized Marketing: Past, Present and Future
Performance Marketing
Today, you can think of your printed materials the same as your digital materials (emails, digital ads, landing pages, etc.). That means you can personalize EVERY aspect of a printed [...]
5 Ways to Make Holiday Email More Productive
Performance Marketing
If your email inbox is anything like mine, the recent influx of messages is overwhelming. Not only are you hearing from your direct contacts, you’re also getting a lot more [...]
Space — The Final Frontier
Performance Marketing
Space. It’s extremely valuable — in offices, in homes, on the subway and bus, and sometimes even in relationships. But when it comes to design, space is critical. Or should [...]
3 Ways to Make Your Postcards Stand Out
Performance Marketing
Back in the day (yes, I was a creative back then), prior to cheap 4-Color process printing, you had to find creative, inexpensive ways to get your postcards noticed in [...]
A Fount of Knowledge About Fonts
Performance Marketing
Get ready, we’re going to get a little geeky here — about fonts. Specifically, OpenType fonts and how they add so much flexibility and readability to any project. What’s even [...]
The Correct Way to Correct
Performance Marketing
Why is the Design Guy bringing up proofreading marks? Because it’s a way to quickly and accurately mark up layouts with changes, and when you use universal symbols, you avoid [...]