Social Pro Daily

For Maximum Influencer Impact, You Might Need to Think Small

Opinion: Make it easy for the people who already love your brand to recommend it

InfluencerMarketingDiagramLaptop — Reach is nothing if you don’t make an impactWarchi/iStock

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Influencer marketing: What was a disruptive buzzword a couple of years ago is marketing table stakes for most consumer brands today. There are a number of reasons for this, but chief among them: The nature of social leveled the playing field, making it easier than ever for influential personalities to establish large audiences and easily publish content.

So, how can today’s marketers stay one step ahead of the lackluster #spon crowd? By remembering what makes social a special medium: diversity and relevance.