For Maximum Influencer Impact, You Might Need to Think Small

Opinion: Make it easy for the people who already love your brand to recommend it

Influencer marketing: What was a disruptive buzzword a couple of years ago is marketing table stakes for most consumer brands today. There are a number of reasons for this, but chief among them: The nature of social leveled the playing field, making it easier than ever for influential personalities to establish large audiences and easily publish content.