Lizz Kannenberg Opinion Contributor @lizzkannenbergLizz Kannenberg is the director of content at Sprout Social. Voice 3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates With Audiences It leads to an increase in consumer loyalty. Social Pro Daily For Maximum Influencer Impact, You Might Need to Think Small Opinion: Make it easy for the people who already love your brand to recommend it. Social Pro Daily Pound-Sign Politics: What Government Agencies Can Learn From Hashtag Activism Opinion: While current political conditions have raised Twitter’s visibility in this capacity, the idea that the social platform could be used to spark social movements first emerged in 2011 with communication surrounding the Arab Spring uprising in the Middle East. As Twitter's platform has become more powerful and its user base has grown, the seeds sown in 2011 are coming to fruition for sociopolitical groups today. Social Pro Daily More Than a Pretty Picture: Demystifying Instagram Engagement for Brands Opinion: Let’s talk about Instagram for a second. With more than 600 million monthly active users who like posts an average of 4.2 billion times every day, you know it’s important, and you know your audience is likely there. But do you know why and what they’re doing on the platform?