More Than a Pretty Picture: Demystifying Instagram Engagement for Brands

Opinion: Building an engagement strategy on Instagram isn’t the guessing game it once was

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Let’s talk about Instagram for a second. With more than 600 million monthly active users who like posts an average of 4.2 billion times every day, you know it’s important, and you know your audience is likely there. But do you know why and what they’re doing on the platform?

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