More Than a Pretty Picture: Demystifying Instagram Engagement for Brands

Opinion: Building an engagement strategy on Instagram isn’t the guessing game it once was

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Let’s talk about Instagram for a second. With more than 600 million monthly active users who like posts an average of 4.2 billion times every day, you know it’s important, and you know your audience is likely there. But do you know why and what they’re doing on the platform?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in