Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

It takes work to develop super fans, but having them on your side is invaluable.


Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your brand is not long for this world. The actual most important social media statistic is what I have dubbed “The Ratio.” That is, the amount of engagement you have on your profile compared to your overall subscriber count.

Achieving a solid ratio is naturally more difficult than just gaining followers.

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