Fatherly Gets Scooped Up by Some Spider Studios

The deal helps 'lock up the dad space'

Fatherly and Some Spider Studios logos
Fatherly and Some Spider Studios are combining forces. Sources: Fatherly, Some Spider Studios

Just as the U.S. was beginning to react to the spread of the coronavirus, two media companies were putting the finishing touches on a merger. On Thursday, Some Spider Studios acquired Fatherly, a digital website geared toward dads, creating a portfolio of media companies that effectively “lock up the dad space,” said Vinit Bharara, founder and CEO of Some Spider Studios, which already includes Scary Mommy and The Dad.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.